In a relatively homogeneous market,a company's primary objective is to protect against loss of share among current customers by meeting or beating a head-to-head competitive offering and to improve ability to win new customers who might otherwise be attracted to competitor's offering.This refers to the _____ strategy.
A)fortress
B)flanker
C)confrontation
D)market expansion

Question

Quizplus · Accepted Answer

The confrontation strategy focuses on directly competing with rivals to protect market share and attract new customers by matching or surpassing competitors' offerings.

In a Relatively Homogeneous Market,a Company's Primary Objective Is to Protect