A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments.It also improves its ability to retain current customers as market fragments.The firm is most likely pursuing the _____ strategy.

Question

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The firm is pursuing the market expansion strategy by developing new product offerings to capture a variety of user segments, which increases its ability to attract new customers and retain current customers as market fragments.

A Firm Increases Its Ability to Attract New Customers by Developing