Which of the following is a primary marketing objective of all competitors in mature markets?

Question

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In mature markets, the primary marketing objective of all competitors is to hold onto their existing customers. This is because the market is saturated and customers are already aware of the existing brands and products. Therefore, retaining existing customers becomes crucial for sustaining the business and maintaining market share. While acquisition of competing brands, high investments in R&D, and development of new products can also be important objectives, holding onto existing customers is the most critical objective in mature markets.

Which of the Following Is a Primary Marketing Objective of All