Prospector business units are likely to perform better on the critical dimensions of new product success when organizational decision making is relatively centralized.

Question

Quizplus · Accepted Answer

Prospector business units, which focus on innovation and exploring new market opportunities, tend to perform better when decision-making is decentralized. This allows for greater flexibility and responsiveness to new information and opportunities, which is crucial for innovation and new product success.

Prospector Business Units Are Likely to Perform Better on the Critical