Budget analysis requires that managers continuously monitor marketing expense ratios to make certain the company does not overspend in its effort to reach its objectives.

Question

Quizplus · Accepted Answer

Budget analysis requires monitoring of marketing expense ratios to ensure that the company does not spend more than the allocated budget for marketing activities. This helps managers to make necessary adjustments to marketing strategies and expenses in order to achieve the desired objectives within the budgetary limits. Therefore, the statement is true.

Budget Analysis Requires That Managers Continuously Monitor Marketing Expense Ratios