Emergent norm theory points out that crowds are largely irrational.

Name: Emergent norm theory points out that crowds are largely irrational.
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Emergent norm theory suggests that crowds may actually follow shared norms and values that have emerged spontaneously within the group, rather than being entirely irrational. These norms may be different from those of society at large, but they guide crowd behavior and can lead to collective action that is purposeful and goal-oriented.

Emergent Norm Theory Points Out That Crowds Are Largely Irrational