Generally,having your audience process persuasive arguments on the peripheral route is more persuasive than processing on the central route for ____.

Question

Generally,having your audience process persuasive arguments on the peripheral route is more persuasive than processing on the central route for ____.​

Quizplus · Accepted Answer

Processing persuasive arguments on the peripheral route is more persuasive for a general audience, regardless of gender or age. This is because it typically involves using cues or shortcuts (such as the credibility of the speaker or the emotional appeal of the message) rather than relying on detailed information or critical thinking. Therefore, it can be more effective in quickly capturing the audience's attention and convincing them to adopt a particular viewpoint.

Generally,having Your Audience Process Persuasive Arguments on the Peripheral Route