Which conclusion about the impact of audience variables is warranted by the current state of research?

Question

Quizplus · Accepted Answer

The current state of research indicates that it is impossible to make blanket statements about the effect of each audience variable on persuasion. Different individuals may respond differently to the same persuasive message based on their unique characteristics and experiences. Therefore, it is important to consider each audience variable on a case-by-case basis. The other options (A, B, and D) are not supported by the current research and may be oversimplifications of the complex relationship between audience variables and persuasion.

Which Conclusion About the Impact of Audience Variables Is Warranted