To offset the lack of marketing information which could result in corporate risk, a firm can do which of the following?
A) Manufacture the product overseas
B) Develop more raw material suppliers
C) Test-market a product
D) Change advertising

Question

Quizplus · Accepted Answer

Testing a product in a smaller market before fully launching it can provide valuable insights into consumer preferences and potential issues with the product, which can help alleviate corporate risk. Manufacturing location, raw material suppliers, and advertising do not necessarily address the lack of marketing information related to consumer preferences and behavior.

To Offset the Lack of Marketing Information Which Could Result