What Does the Theory of "Low-Information Rationality" Refer To

What does the theory of "low-information rationality" refer to?

A) Way voters use shortcuts to make political judgments
B) Way that political pollsters extrapolate broad trends from small samplings
C) Foolishness and ignorance of many voters' choices
D) Tendency of political parties to only offer as much information as the media demands, and no more
E) High level of political apathy among Americans