Which statement is NOT true about research design?
A)Research design is a framework for conducting the marketing research project.
B)Research design specifies the measurement and scaling procedures.
C)Research design is undertaken before developing the approach to the problem.
D)Research design is undertaken after the marketing research problem is defined.

Question

Quizplus · Accepted Answer

Research design is actually developed after the approach to the problem has been formulated, not before. It is a plan that specifies how the research will be conducted, which follows the problem definition and the development of an approach to the problem.

Which Statement Is NOT True About Research Design