The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.
A) problem definition
B) research design
C) fieldwork design
D) data preparation and analysis
E) research directive

Question

Quizplus · Accepted Answer

The research design is the framework for conducting the marketing research project and specifies the procedures necessary to obtain the information needed. The problem definition is the first step in the research process where the problem is identified and defined. Fieldwork design pertains to the selection and training of fieldworkers to collect data. Data preparation and analysis come after the data is collected, and research directive is not a commonly used term in marketing research.

The ________ Is a Framework or Blueprint for Conducting the Marketing