Which of the following is NOT an example of a descriptive research goal?
A) to develop a profile of a target market
B) to determine the cause of a sales decrease
C) to estimate the frequency of product use as a basis for sales forecasts
D) to determine the degree to which marketing variables are associated
E) to determine the relationship between product use and perception of product characteristics

Question

Quizplus · Accepted Answer

Determining the cause of a sales decrease is an example of causal research, not descriptive research. Descriptive research aims to describe and understand a phenomenon, while causal research aims to determine cause-and-effect relationships between variables. The other options all relate to describing a characteristic or relationship, which aligns with the goals of descriptive research.

Which of the Following Is NOT an Example of a Descriptive