Whenever a new marketing research problem is addressed,qualitative research must be preceded by appropriate quantitative research.

Question

Quizplus · Accepted Answer

This statement is not necessarily true. It depends on the specific research problem and objectives. Sometimes qualitative research might be more appropriate to get a deeper understanding of a target audience or explore new concepts before conducting quantitative research. In other cases, quantitative research can be used alone or in combination with qualitative research depending on the research design and the research objectives.

Whenever a New Marketing Research Problem Is Addressed,qualitative Research Must