Focus groups are unstructured,direct,personal interviews in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations,beliefs,attitudes,and feelings on a topic.

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Focus groups are not personal interviews conducted with a single respondent. Instead, focus groups are group discussions led by a skilled moderator to gather insights from multiple participants. The participants are encouraged to interact with each other and share their thoughts and opinions on a specific topic. The moderator's role is to facilitate the discussion and steer it towards the objectives of the research. While a focus group is not a direct, structured interview, the moderator does probe and ask follow-up questions to elicit deeper insights from the participants.

Focus Groups Are Unstructured,direct,personal Interviews in Which a Single Respondent