Which of the following is NOT an advantage of online focus groups?
A)Geographic distance is overcome for respondents.
B)Client can observe from home or office.
C)Respondents can be re-contacted easier.
D)People are less inhibited in their responses.
E)Costs are equivalent to traditional focus groups.

Question

Quizplus · Accepted Answer

The statement "Costs are equivalent to traditional focus groups" is not accurate. Online focus groups can actually be less expensive than traditional focus groups due to lower travel and facility rental costs, but this is not always the case.

Which of the Following Is NOT an Advantage of Online