Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?
A)traditional telephone interviews
B)computer-assisted telephone interviewing
C)personal in-home interviews
D)mall-intercept personal interviews
E)mail interviews

Question

Quizplus · Accepted Answer

Mall-intercept personal interviews involve intercepting potential respondents in public places, such as malls, and conducting interviews on the spot. The description of respondents washing their hands and face with the Olay Beauty Bar in a test area before responding to a survey fits this category, as it involves direct interaction and an immediate experience with the product in a controlled setting, likely within a public or semi-public venue like a mall.

Interviews Conducted by Procter & Gamble on Olay Beauty Bar