A random sample of respondents would be distributed randomly, half to the experimental group and half to the control group.A pretest questionnaire would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising, brand, and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial.Then, a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising, brand, and celebrity.Which of the following experimental designs best represents the above scenario?
A)one-shot case study
B)one-group pretest-posttest design
C)posttest-only control group design
D)static group design
E)pretest-posttest control group design

Question

Quizplus · Accepted Answer

This experimental design is pretest-posttest control group design where a pretest questionnaire is administered to both groups, followed by exposure to treatment for the experimental group and then posttest measurement for both groups. This design allows for comparison between the groups and can help establish causality.

A Random Sample of Respondents Would Be Distributed Randomly, Half