Which of the following is NOT a common example of judgmental sampling?
A)test markets selected to determine the potential of a new product
B)purchase engineers selected in industrial marketing research because they are considered to be representative of the company
C)department stores selected to test new merchandising display
D)mall intercept interviews conducted without qualifying the respondents
E)precincts selected in voting behavior research

Question

Quizplus · Accepted Answer

Mall intercept interviews conducted without qualifying the respondents are an example of convenience sampling, not judgmental sampling. Judgmental sampling involves the selection of specific individuals or groups based on the judgment of the researcher, while convenience sampling involves selecting individuals who are easy to access or readily available.

Which of the Following Is NOT a Common Example of Judgmental