The first step in any marketing research project is to ________.
A) define the problem
B) develop an approach to the problem
C) formulate the research design
D) correct the problem
E) excise the problem

Question

Quizplus · Accepted Answer

Defining the problem is the first step in any marketing research project. This involves identifying the specific issue or question that needs to be answered through research. Without a clear understanding of the problem, it is difficult to develop an appropriate research approach or design.

The First Step in Any Marketing Research Project Is to ________