If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed,which step would the agency conduct?
A) define the problem
B) develop an approach to the problem
C) formulate the research design
D) correct the problem
E) doing fieldwork or collecting data

Question

Quizplus · Accepted Answer

The agency would be responsible for doing fieldwork or collecting data, which is the fourth step in the marketing research process. The first three steps (defining the problem, developing an approach to the problem, and formulating the research design) would have already been completed before the agency was brought in. The fifth and final step (analyzing the data and presenting findings) would come after the agency completes the fieldwork or data collection.

If an Outside Agency Was Brought in to Conduct Work