The Nielsen BrandLift measures ________.
A) aided awareness
B) ad recall
C) message association
D) brand favorability
E) all of the above

Name: The Nielsen BrandLift measures ________. A) aided awareness B) ad recall C) message association D) brand favorability E) all of the above
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Nielsen BrandLift measures all of the above metrics, which include aided awareness, ad recall, message association, and brand favorability.

The Nielsen BrandLift Measures ________