The interviews conducted by Procter & Gamble on Olay Beauty Bar,where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?
A) traditional telephone interviews
B) computer-assisted telephone interviewing
C) personal in-home interviews
D) mall-intercept personal interviews
E) computer-assisted personal interviewing (CAPI)

Question

Quizplus · Accepted Answer

The scenario describes a situation where respondents are physically present in a test area, similar to a mall, where they can use the product before answering questions, which aligns with mall-intercept personal interviews.

The Interviews Conducted by Procter & Gamble on Olay Beauty