A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires,product tests,and telephone surveys are called ________.
A) focus groups
B) electronic panels
C) exploratory groups
D) mail panels
E) household constituencies

Question

Quizplus · Accepted Answer

These types of households are called mail panels, which participate in market research studies through mail questionnaires, product tests, and telephone surveys. Focus groups involve a smaller and more targeted group of individuals who provide feedback on a particular product or service, while electronic panels generally participate in research studies online. Exploratory groups and household constituencies are not commonly used terms in market research.

A Large and Nationally Representative Sample of Households Who Have