In the information age,personal selling success will depend on:
A)collecting competitive intelligence.
B)collecting customer information.
C)becoming a marketing expert.
D)becoming a product expert.
E)developing and managing customer relationships.

Question

Quizplus · Accepted Answer

In the information age, personal selling success will depend on developing and managing customer relationships. With the availability of information, customers are more informed and have more choices, so it's essential to build long-lasting relationships with them. Personal selling can no longer rely solely on the sale of a product; rather, they need to provide a customized solution to meet the customers' unique needs. Therefore, developing and managing customer relationships are critical in the information age.

In the Information Age,personal Selling Success Will Depend On