A negative outcome of very high competitive pressures on a firm could be for it to engage in unethical behaviours for survival.

Question

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When a firm is faced with intense competitive pressures, it may resort to unethical or illegal practices to gain a competitive advantage or to survive. This could include things like price fixing, misleading advertising, or violating safety or environmental regulations. However, such practices can damage the reputation of the firm and lead to legal or financial penalties in the long run.

A Negative Outcome of Very High Competitive Pressures on a Firm