The role of the salesperson in the information economy is to:
A)know his product features.
B)thoroughly know about the latest product technology.
C)convince the customer that their product is superior to competition's.
D)simplify the information available so that the customer can make the best possible buying decision.
E)know his competitor's product features.

Question

Quizplus · Accepted Answer

In the information economy, customers have access to a vast amount of information about products and services through the internet and other sources. Therefore, the role of the salesperson is not just to know their own product features or the latest technology, but to simplify the information available in a way that helps the customer make an informed buying decision. This includes educating them on the advantages of their product while also acknowledging and addressing any concerns they may have about competing products. Knowing competitor's product features can also be helpful in understanding the market and effectively communicating the unique value of their own product. However, it is not the primary role of the salesperson in the information economy.

The Role of the Salesperson in the Information Economy Is