The objective of product positioning is to gain competitive advantage.
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Q9: The more complex the product,the greater the
Q10: Most companies use a combination of marketing
Q11: Intangibles elements can be used to position
Q12: A complex product can be best positioned
Q13: Pricing decisions are made primarily during the
Q15: Delivering a generic product will not give
Q17: The three parts that make up the
Q18: In most cases,the same sales strategy is
Q19: "Unbundling" product features is a good strategy
Q43: For a growing number of customers,short-term savings
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