The objective of product differentiation is to:
A)to make the selling job easier.
B)make your product unique and create a competitive advantage.
C)to reposition your product in the consumer's mind.
D)to maximize customer satisfaction.
E)to discourage price comparisons.

Question

Quizplus · Accepted Answer

The objective of product differentiation is to make your product unique and create a competitive advantage. By doing so, you can differentiate your product from your competitors and attract more customers. This can help increase sales and profits for your business.

The Objective of Product Differentiation Is To