When selling in mature markets or selling well-established products,a salesperson should:

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When selling in mature markets or selling well-established products, customers already know about the product and its features. In such cases, the salesperson's role switches to building relationships with the customers. The salesperson should focus on providing excellent customer service and establishing trust and loyalty with the customers. This will help in retaining customers and increasing sales in the long run.

When Selling in Mature Markets or Selling Well-Established Products,a Salesperson