Mary buys a perfume called "Paris" because it evokes memories of her trip to the city of Paris.This would be called a rational buying motive.

Question

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A rational buying motive is based on practical, functional, or objective factors such as quality, price, and features. Buying a perfume for its emotional attachment to a particular place or memory is considered an emotional buying motive.

Mary Buys a Perfume Called "Paris" Because It Evokes Memories