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The Three Prescriptions of the Customer Strategy Are

Question 26

Multiple Choice

The three prescriptions of the customer strategy are:


A) understanding the buying process,understanding buyer behaviour and developing a prospect base.
B) understand perceptions,dominant buying motives and develop a customer profile.
C) the Buyer Action theory,the Buyer Resolution theory and the Need Satisfaction theory.
D) value personal selling,develop a customer profile and do a competitor analysis.
E) develop a customer profile,do a competitor analysis and understand customer's dominant buying motives.

Correct Answer:

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