The three prescriptions of the customer strategy are:
A) understanding the buying process,understanding buyer behaviour and developing a prospect base.
B) understand perceptions,dominant buying motives and develop a customer profile.
C) the Buyer Action theory,the Buyer Resolution theory and the Need Satisfaction theory.
D) value personal selling,develop a customer profile and do a competitor analysis.
E) develop a customer profile,do a competitor analysis and understand customer's dominant buying motives.
Correct Answer:
Verified
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Q22: Brand switching amongst low-involvement consumers may arise
Q23: The professional buyers at Wal-Mart would most
Q24: A buying centre is a centralized facility
Q25: According to Abraham Maslow,self-fulfillment (a full tapping
Q27: When price is more important to a
Q28: In order for a customer to arrive
Q29: When a teenage girl asks her best
Q30: When Kinko's offers buyers networks of computers
Q31: A careful study of buying behavior reveals
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