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The Proliferation of Market Research Studies,public Opinion Polls and Surveys

Question 34

Multiple Choice

The proliferation of market research studies,public opinion polls and surveys makes it easy to:


A) identify persons who would not buy your product.
B) preplan sales presentations that meet the needs of individual customers.
C) find persons who are solid prospects.
D) fall into the trap of thinking of the customer as a statistic,not a person.
E) find information on competitors.

Correct Answer:

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