People around us influence our buying decisions.Social influences can be grouped in four major areas: 1)reference groups,2)role influence,3)social class,and 4)

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The fourth major area of social influences is culture. Culture refers to the values, beliefs, customs, and behaviors shared by a group of people. It shapes their attitudes towards various products and influences their buying decisions. Culture is a broad social influence that encompasses aspects such as religion, language, ethnicity, and geographic location.

People Around Us Influence Our Buying Decisions