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The Buyer of a Catering Service Wants to Buy Food

Question 59

Multiple Choice

The buyer of a catering service wants to buy food of exceptional quality that can be served quickly,and is priced fairly.The caterer needs to determine the customers':


A) product buying motive.
B) dominant buying motive.
C) emotional buying motive.
D) rational buying motive.
E) secondary buying motive.

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