Patronage buying motives become important when:

Question

Quizplus · Accepted Answer

Patronage buying motives become important when the products are very similar, making it difficult for consumers to differentiate between them based on objective criteria such as price, quality or features. In such situations, consumers may rely on subjective, emotional factors such as brand loyalty, trust, familiarity, and past experience to make a purchase decision. This is also known as habitual buying behavior.

Patronage Buying Motives Become Important When