Emma knows that a potential customer has four basic qualifications:
1)they need the product,
2)they are able to afford the purchase
3)they are willing to buy the product,and
4):
A)they will use the product.
B)they will refer others to buy the product.
C)they will return for other products.
D)they are authorized to buy the product.
E)they are part of a buying centre.

Question

Quizplus · Accepted Answer

The fourth basic qualification for a potential customer, in addition to needing the product, being able to afford it, and being willing to buy it, is that they are authorized to buy the product. This ensures that the individual has the decision-making power or permission to make the purchase, which is crucial in both consumer and business-to-business contexts.

Emma Knows That a Potential Customer Has Four Basic Qualifications