Ivan is a successful pharmaceutical sales representative.He establishes a business relationship with a well-connected and influential doctor with the hope of getting new prospect names.The doctor in this case can be called a:
A)router.
B)target market.
C)centre-of-influence.
D)agent.
E)qualified prospect.

Question

Quizplus · Accepted Answer

A centre-of-influence is a person who has a wide network of contacts and can influence the buying decisions of others. In this case, the well-connected and influential doctor can provide Ivan with new prospect names, making him a valuable centre-of-influence.

Ivan Is a Successful Pharmaceutical Sales Representative