In business-to-business marketing,the method which has the greatest inquiry generating power is:
A)cold calling.
B)telemarketing.
C)direct response advertising.
D)centres-of-influence.
E)trade shows.

Question

Quizplus · Accepted Answer

Direct response advertising is highly effective in generating inquiries in business-to-business marketing because it directly targets potential customers with a call to action, encouraging immediate responses through various channels such as mail, email, or online ads.

In Business-To-Business Marketing,the Method Which Has the Greatest Inquiry Generating