Marvin Hill represents a company that sells industrial solvents used in certain manufacturing processes.Tomorrow,he will visit an established manufacturing company for the first time.An appropriate objective of this sales call could be to:

Question

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As this will be Marvin Hill's first visit to the manufacturing company, learning as much as possible about the structure and culture of the organization will help him understand their needs and how his company's solvents can benefit their manufacturing process. This will also help him tailor his sales pitch in future meetings and build a better relationship with the company. It is unrealistic to expect to close the sale, ask for a referral, provide after-sales service, or overcome objections in the first meeting.

Marvin Hill Represents a Company That Sells Industrial Solvents Used