A superior benefit is one that will usually outweigh the buyer's specific concern.
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Q12: Direct denial may be appropriate when a
Q13: Mutual satisfaction to the buyer and seller
Q14: While price is one of the most
Q15: The direct-denial method of negotiating buyer concerns
Q17: Price and cost are the same thing.
Q18: When your prospect has a concern with
Q19: There are generally five categories of buyer
Q20: When the customer says they are satisfied
Q21: Adding value with a cluster of satisfactions
Q25: In some cases the statement,"I don't need
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