A bank customer who has a home equity loan might be contacted and asked to consider purchase of a mutual fund is an example of ________.

Question

Quizplus · Accepted Answer

Cross-selling is when a salesperson tries to sell additional products or services to a customer who is already buying something. In this scenario, the salesperson is trying to get the customer to purchase a mutual fund in addition to their existing home equity loan, making it an example of cross-selling.

A Bank Customer Who Has a Home Equity Loan Might