Frozen Confections Corporation makes and sells ice cream under a variety of brand names. Frozen Fruit wants to merge with Grocers Iced Products Company, its main competitor. In weighing a challenge to the deal, a court looks at the relevant product market. This most likely includes ice cream and

Question

Frozen Confections Corporation makes and sells ice cream under a variety of brand names. Frozen Fruit wants to merge with Grocers Iced Products Company, its main competitor. In weighing a challenge to the deal, a court looks at the relevant product market. This most likely includes ice cream and​

Quizplus · Accepted Answer

The relevant product market for the ice cream industry would likely include products that are reasonably interchangeable with ice cream, such as frozen yogurt, sorbet, and other frozen desserts. This is because consumers may perceive these products as substitutes for ice cream and may switch to them in response to changes in price or availability of ice cream. options A and D are too narrow, as they only include identical products, and option B is too broad, as it includes products that may not be closely related to ice cream.

Frozen Confections Corporation Makes and Sells Ice Cream Under a Variety