The willingness of people to pay to maintain natural resources and services is called an existence value.

Name: The willingness of people to pay to maintain natural resources and services is called an existence value.
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Existence value refers to the value people place on knowing that a natural resource or service exists, even if they never use it. Willingness to pay to maintain these resources is more related to use value or non-use value, which includes existence value.

The Willingness of People to Pay to Maintain Natural Resources