The concept of introducing new automobile model styles each year was started by Ford Motor Company.

Name: The concept of introducing new automobile model styles each year was started by Ford Motor Company.
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The concept of introducing new automobile model styles each year was actually popularized by General Motors under the leadership of Alfred P. Sloan in the 1920s, not Ford Motor Company. Ford initially focused on standardization with the Model T.

The Concept of Introducing New Automobile Model Styles Each Year