The process of collecting information about the external environment to identify and analyze trends is called:
A)environmental scanning.
B)production scanning.
C)the systems approach.
D)processing.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of systematically gathering and analyzing information about external forces that could impact an organization's performance. This includes gathering data about economic, technological, social, and political trends, as well as competitive forces and customer behavior. Production scanning, the systems approach, and processing are not directly related to this process.

The Process of Collecting Information About the External Environment to Identify