Consultants Treacy and Wiersema believe that companies that please their customers commit to ____________.

Question

Quizplus · Accepted Answer

Treacy and Wiersema argue that companies committed to pleasing their customers should have a long-term focus on customer intimacy. This means developing a deep understanding of the needs and preferences of individual customers and tailoring products and services to meet those needs. Short-term focus on customer response may not necessarily build long-term loyalty, high quality production orientation may not necessarily address specific customer needs, and customer management relationships may not necessarily lead to customer intimacy.

Consultants Treacy and Wiersema Believe That Companies That Please Their