Controls are not effective if they are costly and redundant.
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Q10: After standards are established,managers must measure actual
Q11: Objectives are determined during the controlling function.
Q12: Marketing research is a feedforward control technique.
Q13: Effective feedback from the controlling process should
Q15: Controlling establishes performance standards that are used
Q16: Establishing performance standards is the last step
Q17: Timeliness is critical to the effectiveness of
Q18: Controls do not have to be accepted
Q19: A QA process is a validation process
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