Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
A)Reducing buyer power with a loyalty program.
B)Increasing buyer power with a loyalty program.
C)Decreasing supplier power with a differentiated product.
D)Creating a substitute product.

Question

Quizplus · Accepted Answer

One way to reduce buyer power is with a loyalty program which is a program to reward customers based on their spending.

Callie Crystal Owns and Operates One of the Most Successful