The resource based view locates the source of advantage at the
A)Individual firm level
B)Industry level
C)Both a and b
D)None of the above

Question

Quizplus · Accepted Answer

The resource based view suggests that a firm's unique resources and capabilities are the source of competitive advantage. These resources can be tangible or intangible and are specific to the individual firm, making it distinct from other firms in the same industry. Therefore, the source of advantage is located at the individual firm level.

The Resource Based View Locates the Source of Advantage at the